What's new in Oaky? [Q2 2025]
Oaky
•
From big-picture reporting to small-but-mighty details, the first half of 2025 has been all about making upselling smarter, smoother, and more human.
Whether you're managing a multi-property portfolio or standing at the front desk, these updates are built to help your team connect with guests more meaningfully, while staying in control of pricing, performance, and presentation.
Let’s take a look at what’s new.
Chain Dashboard: Your Portfolio’s Mission Control
Managing multiple properties shouldn’t feel like running in circles. 2025 is all about turning Oaky’s Chain Dashboard into mission control for your portfolio. We’re rolling out a series of enhancements to make life at HQ smoother and more insightful.
We started the year strong:
Chain Reporting, Built In
See your entire portfolio’s upsell performance in real time, right inside your Oaky Chain Dashboard. No more jumping between tools or tabs.
This isn’t just about convenience:
- Centralized visibility into what’s working (and where to optimize)
- Real-time data with faster load times
- Faster, more insightful strategic reviews
- Launch new initiatives like internal benchmarks, recognition programs, and healthy competitions
- Dashboards that look as good as they perform
2. Visual selling mode - Flip the screen. Show the moment
Upselling is no longer about memorized scripts. It’s about creating emotional connections with Oaky's Front Desk Upselling.
Imagine this: The guest arrives. Your agent gets a personalized upgrade suggestion from Oaky. They turn the screen. The guest sees a suite with sweeping views, a sunset glow, and a bathtub calling their name. Decision made ✅
Why it works:
Eye-catching visuals create instant emotional connection and make offers more appealing
No internal info shown to guests
More natural conversations = more “Yes!”
Agents feel more confident and inspired
Upselling doesn’t need to feel like selling. With Visual Selling Mode, it becomes a more natural, more human moment — for both agents and guests.
3. Set a Floor for Dynamic Pricing & Stay in Control
Dynamic pricing is one of Oaky’s most powerful and loved tools —but we heard you: sometimes it goes too low.
That’s why we’re introducing the Dynamic Pricing Floor — a new safeguard that lets you set the minimum price for room upgrades, so they will never go below your configured floor price, even if the dynamic rate is lower. Even during low-demand periods, your offers reflect the value you’re comfortable with.
Why hotels love this new setting:
Confidently avoid ultra-low upgrade prices that can hurt your brand or bottom line
Keep dynamic pricing flexible—but within your guardrails
Keep pricing consistent without giving up the flexibility of automation
You can set it directly from:
Your Room Price Matrix
The Dynamic Pricing section in the Oaky Dashboard
Need help setting it up? Check out our step-by-step guide.
4. European Accessibility Act (EAA) Updates
The European Accessibility Act (EAA) has been in effect since 28 June 2025, requiring digital platforms—like Oaky’s guest web app—to meet specific accessibility standards.
To support this, we’ve made key updates to ensure your guest-facing experience is aligned with these requirements.
Why this matters:
Inclusive design creates a better experience for all guests
You’re aligned with EU digital accessibility requirements
Your upselling content is easier to access, and act on
Important: While Oaky provides the foundation, hotels are responsible for ensuring that uploaded content (like branding colors and image descriptions) meets accessibility best practices.
Here’s more information on the EAA and how to get your content ready.
5. Two-Factor Authentication (2FA) for extra protection
To enhance the security of your Oaky account, we’ve added Two-Factor Authentication (2FA), an extra layer of security to prevent unauthorized access.
When enabled, users need to verify their identity with a one-time email code during login.
Why this is important:
Stronger protection against unauthorized access
Aligned with industry security practices
Can be managed at HQ or hotel level
Here is a detailed guide about 2FA and how to enable it individually or in bulk for all users.
6. Nicer-looking Integrations page
We’ve give the integrations page in the hotel dashboard a makeover, making it easier (and nicer!) to manage your tech stack and see what’s connected at a glance.
Why you will love the new integrations page:
Faster load times
Cleaner layout and clearer structure that creates a consistent user experience
Quick visibility of what's live and what's not
Easier to map deals and manage settings
You can still do everything you're used to, like checking if a connection is active, reviewing the last data import, or updating integration details (such as enabling reservation data import to sync guest bookings, importing room type availability to only offer what's bookable, or turning on two-way room upgrades so Oaky can auto-approve upgrades and update the PMS). It all just feels smoother now.
Explore it under Settings > Integrations and see for yourself.
In Summary
Every update in H1 2025 is designed with one goal in mind: deepening guest connection and empowering your teams to thrive. From automation and dynamic pricing safeguards to intuitive tools and emotional upselling moments.
Oaky is more than an upselling tool, it’s your strategic partner for smarter, more human hospitality.
