Personalise your upsell offering to a particular guest segment. Display only relevant deals to your guests based on stay duration, check-in and check-out day, reservation and hotel room type and more!
Guest segmentation


  • Show targeted, relevant deals to each guest

    Target guests based on their profile and stay type to increase the chances of upselling conversions.

  • Maximise the guest experience

    Establish yourself as considerate to varying guests’ needs.

  • Analyse data and boost your ROI

    Get insight into your segments distribution to refine your offerings and drive revenue.

Segmentation for hotels

Lars, a developer at Oaky, about Oaky's segmentation tool.

Segmentation for hotels
Guest Segmentation for Hotels - Oaky
Segmentation for hotels
Guest Segmentation for Hotels - Oaky

How it works

  1. After defining your guest segments in each category, you can control what specific guests are offered based on their stay history, personal and reservation details, and much more!
  2. Guests will see a selection of offers tailored to their specific needs. For instance, romantic packages will be shown to couples and an early-bird breakfast — to a solo business traveller.
  3. You make the most of upselling opportunities by automatically eliminating irrelevant deals per guest.
In a nutshell

Oaky’s ever-evolving segmentation feature allows hoteliers to optimise upsell conversion by personalising the guest app’s display of deals per guest. If a deal is only available on Thursdays, it won’t be shown to a guest arriving for a weekend stay on Friday. If a deal offers a romantic experience, it won’t be shown to a business traveller staying for a single night in the work week. With ongoing enhancements underway on this feature, targeted upselling is becoming more effective at generating incremental revenue than ever.

Ready to get started?

Explore Oaky for yourself or contact our sales team to give you a tour of the product. We’re sure we can help you out.