Segmentation
Benefits
Show targeted, relevant deals to each guest
Target guests based on their profile and stay type to increase chances of upselling conversions.
Maximise the guest experience
Establish yourself as considerate to varying guests’ needs.
Analyse data and boost your ROI
Get insight into your segments distribution to refine your offerings and drive revenue.
How it works
- After defining your guest segments in each category, you can control what specific guests are offered based on their stay history, personal and reservation details, and much more!
- Guests will see a selection of offers tailored to their specific needs. For instance, romantic packages will be shown to couples and an early-bird breakfast — to a solo business traveller.
- You make the most of upselling opportunities by automatically eliminating irrelevant deals per guest.
In a nutshell
Oaky’s ever-evolving segmentation feature allows hoteliers to optimise upsell conversion by personalising the guest app’s display of deals per guest. If a deal is only available on Thursdays, it won’t be shown to a guest arriving for a weekend stay on Friday. If a deal offers a romantic experience, it won’t be shown to a business traveler staying for a single night in the work week. With ongoing enhancements underway on this feature, targeted upselling is becoming more effective at generating incremental revenue than ever.
