Segmentation
Benefits
-
Show targeted, relevant deals to each guest
Target guests based on their profile and stay type to increase the chances of upselling conversions.
-
Maximise the guest experience
Establish yourself as considerate to varying guests’ needs.
-
Analyse data and boost your ROI
Get insight into your segments distribution to refine your offerings and drive revenue.
How it works
- After defining your guest segments in each category, you can control what specific guests are offered based on their stay history, personal and reservation details, and much more!
- Guests will see a selection of offers tailored to their specific needs. For instance, romantic packages will be shown to couples and an early-bird breakfast — to a solo business traveller.
- You make the most of upselling opportunities by automatically eliminating irrelevant deals per guest.
In a nutshell
Oaky’s ever-evolving segmentation feature allows hoteliers to optimise upsell conversion by personalising the guest app’s display of deals per guest. If a deal is only available on Thursdays, it won’t be shown to a guest arriving for a weekend stay on Friday. If a deal offers a romantic experience, it won’t be shown to a business traveller staying for a single night in the work week. With ongoing enhancements underway on this feature, targeted upselling is becoming more effective at generating incremental revenue than ever.
