Personalization and segmentation

Delight your guests with tailored offers to increase upselling conversions and guest satisfaction.

Guest segmentation

Benefits

  • Show relevant deals tailored to each guest segment

    Target guests based on their profile and stay type to increase the chances of upselling conversions.

  • Elevate the guest experience

    Meet and exceed guest needs providing more than just a place to sleep. Offer more convenience and create memorable experiences they crave.

  • Analyze data and boost your ROI

    Get insight into your segments distribution to refine your offerings and drive revenue.

Video
Segmentation for hotels

Lars, a developer at Oaky, about Oaky's segmentation tool.

Segmentation for hotels
Guest Segmentation for Hotels - Oaky
Segmentation for hotels
Guest Segmentation for Hotels - Oaky

How it works

  1. After defining your guest segments in each category, control what specific guests are offered based on their stay duration, check-in and check-out times, personal and reservation details, and much more.
  2. Guests will see a selection of offers tailored to their specific customer profile. For instance, romantic packages will be shown to couples, and an early-bird breakfast will be offered to business travelers.
  3. Make the most of your upselling opportunities and see your revenue grow by aligning them with your guests' wants and needs.
In a nutshell

Maximize upsell conversions by personalizing offers for each arriving guest with segmentation. Provide deals and extras tailored to their wants and needs, creating unforgettable experiences that move your revenue needle.

Ready to get started?

Explore Oaky for yourself or contact our sales team to give you a tour of the product.