Optimise your upsellingProvide ample visual information to facilitate guests’ decision-making process and make it more likely that they’ll book a deal.
Accurately portray room upgradesResearch shows that at least 4 room images plus one bathroom image is optimal in convincing guests to book or upgrade a room.
Appeal to an emotional narrativeA picture says a thousand words! Guests are more likely to feel an emotional pull towards an item or experience if you stimulate their imaginations visually.
How it works
- Choose the best photos of each aspect of the deal or room upgrade. Make sure they are well-lit and uncluttered.
- Upload enough photos to showcase your item, service or upgrade fully, emphasising key selling points.
In a nutshell
Having multiple images of an attractive offer can help hotel guests in their decision-making process and sway them in the direction of a hotel’s upsell. Hotels that use several photos of each deal allows guests to scroll through curated images showcasing different aspects of the offering, each emphasising a particular selling point.