What you can expect
Hotel guest segmentation
Learn how to leverage the understanding of your guest's needs and preferences to fine tune your upselling efforts.
Learn to distinguish the two main types of personalisation and how they take shape in everyday hotel operations.
Learn which three aspects you must leverage to advance from personalisation to hyper-personalisation.
RIght guest, Right channel, Right offer, Right price, Right time.
Learn about the main aspects to take into consideration when creating personalised offers for your guests.
Meet the speaker