Increase upsell conversions with multiple images
Marieke Wisse
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We’re constantly looking to evolve our UX and UI to increase conversion. After the complete design overhaul of our guest platform, we're continuing to fine-tune details to make the most out of each guest’s experience.
As you know, images have the ability to prompt strong emotions, which are powerful agents for action. With this in mind, we've made a key adjustment to our guest platform that will increase the likelihood of your guests booking a deal.
The image gallery feature was built with hotel guests in mind, to facilitate their decision-making process and sway them in the direction of your upsell.
On top of the pre-existing personalisation of deals shown to each guest, each deal will now feature several photos of the upgrade or service offered. The aim of this feature is to elicit visually-driven wow moments that escalate a guest's excitement with every swipe of the finger.
An image gallery for each deal
Having several photos of each deal on your guest-facing app allows guests to scroll through curated images showcasing different aspects of your offering, emphasising particular selling points. In addition to emphasising key features of F&B, Activities, Hotel Services, Relaxation and Transportation deals and services, we envisage the Image Gallery to be particularly effective in highlighting features of a room upgrade.
Showcasing your room upgrade
- Research shows that at least four-room images plus one bathroom image is optimal in convincing guests to book or upgrade a room.
- An additional study concluded that pleasing room views and attractive vistas should be prioritised in your image gallery, followed by uncluttered, well-lit images of the room itself.
- As you can imagine, good lighting and room presentation is essential.
Download our Image Gallery checklist below to make sure you have all bases covered when showing off your room upgrades.
Showcasing your deal
We recommend keeping your image gallery for up-sell deals concise and relevant. Choose only the best photos of each aspect of the deal, showing people using and enjoying the service if possible. Download our Image Gallery checklist below to make sure you have all bases covered when showing off your deals.
Finally, whether you are adding photography to the image gallery of a room upgrade or a deal image, make sure the photos fit the required specifications for optimal display on your Oaky app:
800px X 440px.
Happy photographing!
