Are ancillary sales possible at all-inclusive resorts?
Think all-inclusive means no extra sales? Join hospitality experts as they discuss how to get more ancillary sales at all-inclusive resorts.
🗓️ April 29, 2025, 5 pm - 5.40 pm CET
Debunking the myth: All-inclusive = no extra revenue ❌
Is the all-inclusive model holding back your revenue?
While it might seem that everything is included in the rate, your guests are still willing to spend more. Your goal is to meet this demand by providing experiences and options that resonate with them ✅
Join Pedro Barranco (Sani/Ikos Group) and Pablo Torres (Oaky) as they share simple, proven strategies to help you find new ways to boost sales and give your guests more of what they want.
What you will learn
- Tactics for selling premium upgrades and experiences at all-inclusive resorts
The concept of "quiet luxury" and the most lucrative upselling options
Strategies for targeting different guest segments from families to loyal guests.
How to measure success, scale your ancillaries, and more!
About the guest speaker:
With years of experience in leading luxury hotel groups such as Radisson and Mandarin Oriental, Pedro Barranco brings invaluable insights into optimizing revenue in the hospitality industry. As the Revenue Management Director for Sani/Ikos Group, he has successfully implemented innovative strategies to maximize ancillary sales in an all-inclusive environment.
