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  • White paper: Leisure vs business travellers

Leisure vs business travellers

Learn how to cater to both segments through upselling
Leisure vs business travellers
Copy of Oaky White Paper Leisure vs Business Travellers How to Cater to Both Segments Through Upselling Research

What's inside

We have dived deeper into our pre-arrival upselling data and analysed over 85,000 reservations across three European markets (Sweden, the UK, and Italy) to uncover the differences between the most typical guest segments — leisure and business travellers. Download the whitepaper and find out:


  • Guest segment share (leisure vs business) per market
  • Upsell revenue share per guest segment
  • Average spend per guest request
  • Average open and conversion rates
  • Best-performing room upgrades and deals per guest segment
  • How to boost the performance of deals per segment.

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