We are Oaky

An international, fun, professional and above all, human-oriented company.

More about us

People behind the product

Headquartered in Amsterdam, we are passionate travelers with love for hospitality. Our team is made up of experts in hospitality and tech from all over the world.

Who we do it for

Hoteliers

Oaky hoteliers think outside the box when it comes to revenue generation and delighting their guests. Data-driven and innovative, these hoteliers find revenue opportunities where others don’t.
Guests

Our aim is to change the face of upselling and make it synonymous with comfort, delight and memorable experiences by empowering guests to design their own stay.

Who We Are

Following our acquisition by Plusgrade, Oaky is embarking on a bold new chapter within a global leader in ancillary revenue solutions. We're bringing together Oaky's award-winning upselling platform with Plusgrade's extensive reach and deep expertise across airlines, hotels, cruise, rail and beyond.

This partnership unlocks even greater value for our hotel partners and their guests – through deeper integrations, expanded features and one unified upsell platform built to deliver meaningful experiences at every stage of the guest journey.

Together, we're shaping the future of upselling in hospitality.

Learn more about Plusgrade

Milestones

Some of our proudest achievements

2023

Oaky launces Front Desk Upsell Automation

2023

Oaky best upselling software 6 years in a row

2022

Oaky launches in-stay upselling functionality

2022

All Oaky employee has become a company shareholder

2022

Oaky and Duetto team up to automate room upgrade pricing

Oaky lives in 100 countries over 2000 hotels

2020

Oaky live in 2000+ hotels across 100 countries

2020

Oaky HQ opens on Leidseplein

2020

Oaky secures Series A funding

Radisson Hotel Group rolls out Oaky in EMEA

2019

Radisson EMEA roll out Oaky

2019

Oaky opens Singapore office

2019

Oaky completes € 2 million seed funding

2018

Oaky and Mews launch integration

2018

Apex Hotels roll out Oaky

2018

First integration with a channel manager

Person sitting in living room holding phone with deals 8887

2017

Oaky pivots from in-stay feedback to upselling

2017

First integration with an OTA

2016

Oaky revamps hotelier dashboard

2016

Oaky’s first hotel chain: Martin’s Hotels Belgium

2015

First customer, Eden Antwerp Belgium

2015

Oaky launched as an in-stay feedback solution

2013

Oaky founded

Our values

We work together toward the same goal.

Transparent

We are honest, open and curious.

Ownership

We are accountable and take the initiative.

Results-driven

We create results through performance and data.

The name “Oaky”

What is in a name? There are many versions of where the name Oaky came from, but let’s just say there are tree-lovers among us! In actuality, our name has nothing to do with the services we provide, we just think it sounds nice.

Interesting to note: the only other common use of this term takes place in the wine industry, with sommeliers using it to describe a flavour note in wines – often aged in oak barrels.