Customers Radisson Hotel Group rolls out Oaky in EMEA


Radisson Hotel Group rolls out Oaky in EMEA

Radisson Blu Hotel Amsterdam City Center
Oaky is in partnership with Radisson Hotel Group, one of the world’s largest hotel groups for the roll-out of Oaky’s upselling solution to more than 200 hotels in EMEA (Europe, Middle East and Africa)
Guido Hoogveld Radisson Hotel Group
Guido Hoogveld, Director, Revenue Management Projects at Radisson Hotel Group

Known for delivering memorable moments and focusing on personalised service, Radisson Hotel Group will use Oaky to promote customised offers to guests before their arrival and thus to create an individually tailored, unforgettable stay while driving ancillary revenue.

Oaky’s innovative approach to upselling relies on three elements. Firstly, the platform uses a data-driven approach to create personalised offers and promote them to guests. Secondly, Oaky’s user-friendly interface and fun style make it easy for travellers to pick and choose the deals that will make their experience unforgettable. Thirdly, Oaky communicates directly with the hotel, so all deal requests are handled smoothly and efficiently. In short, Oaky empowers guests to customise their stay before their trip and allows hotels to automate the entire upselling process and generate more revenue from every booking.

After the successful implementation of Oaky at two pilot hotels, the Radisson Blu Hotel, Amsterdam City Center and Radisson Blu Palace Hotel, Noordwijk aan Zee, Radisson Hotel Group decided to roll it out to more properties in EMEA. Gaby Maaswinkel-vd Bosch, Senior Cluster Revenue Manager at the Radisson Blu Hotel, Amsterdam City Center implemented the application in 2015 and comments: “Working with Oaky was easy from start to finish. The set-up was quick, and we could immediately start upselling to our guests. The results showed a fantastic ROI. I shared this with my colleagues and soon several more properties were interested in using Oaky.”

Radisson Hotels is an international hotel chain headquartered in the United States. A division of the Radisson Hotel Group, it operates the brands Radisson Blu, Radisson Red, Radisson Collection, Country Inn & Suites, and Park Inn by Radisson among others